Compared to the fourth Xfinity race of last season, from Phoenix, ratings fell a tick (from 0.8) but viewership increased (from 1.19M). In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. View 2021 Bristol tv ratings below. In NASCAR, the equivalent of a ref would be the flagmen, who not only flag the start and end of the race but flag drivers with caution warnings for safety and rules enforcement. Photo credit: Zach Catanzareti Photo on Visualhunt.com / CC BY-SA It may seem good on the surface, but theres more beneath that makes this concerning. Advertising and sponsorship deals are the lifeblood of spectator sports, that is why the TV spots for the Superbowl are some of the most expensive in television. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. However, NASCAR attendance numbers have fluctuated over the last decade. The season averaged 2.866 million sans-Daytona, down 1% from last year (2.91M) and a fraction of a percent from 19 (2.871M). Compared to Week 2 of last year's USFL, which consisted of two games on broadcast and two on cable, the XFL's Week 2 audience was down just slightly (661K to 655K). A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. On Monday, the Bristol Motor Speedway dirt track hosted the NASCAR Cup Series. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. NASCAR's viewership for the first half of the 2022 season is the highest since 2017. AEW Dynamite Results: Winners And Grades On March 1, 2023, Celta Vigo Star Gabri Veiga Is Alerting Wealthy Teams In The Premier League, Trade Madness: Knicks, Nets, Rangers, Islanders And Devils Spent February Making Notable Moves, Los Angeles Chargers Have Shown Keenan Allen The Money But They Wont Show Him The Door, Corner Threes Are Secret Sauce For Milwaukee Bucks Offensive Success, OKC Thunder: Upcoming Six-Game Slate Will Dictate Direction Of Season, Is Vince McMahon Secretly Booking WrestleMania 39? And while some ran their own cars, most were independent contractors who had their expenses paid by their car owner and then split the winnings (that division of money was usually 60-40) with said owner, who paid the bills. Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. The one thing, though, that all those racing drivers had in common Petty, Pearson, Parsons, Bodine, Waltrip, Earnhardt, Wallace and the rest is that they all started racing on local tracks and created reputations for themselves as hard chargers who were winners. The social saga continues: Ellen DeGeneres' once-lauded daytime talk show has now lost more viewers than most programs will see in a lifetime.. It's been a whirlwind couple of years for DeGeneres and her fans. In 2014 the average viewership for Cup Series races was 5.3 million. You can contact him here or on the Sports Media Watch Twitter page. Atlanta has had some classics, but that was partly by virtue of the venue hosting the championship race, such as Alan Kulwickis unforgettable title win in 1992. Not only is this tolerated by NASCAR but encouraged. Photo credit: Zach Catanzareti Photo on VisualHunt.com / CC BY-SA The declines were less pronounced with the record-low Daytona 500 excluded. That's the lowest TV audience ever recorded for the. A Former Reporters Thoughts, fly into a catch fence and injure spectators, I really got the point across with this one, that profoundly irritating cartoon gopher, baseball exploded in popularity after the opening of Camden Yards, that didnt suffer a significant ratings drop, Professional Cornhole Beyond The Parking Lot, Staying Green ex-Patriots Champion Jarvis Green, Terry Kath 1946-1978: The Heart of Chicago. Speaking of disrespecting your fan base, how about needlessly putting an end to a beloved 54-year tradition? I cant imagine any fan of Dale Earnhardt Sr.and there were a lot of themnot wanting to see the sport take every measure it could to keep drivers safe after Daytona 2001. Its certainly healthy in terms of eyeballs, Hebrst said. Top Ten motorsport stories: Abu Dhabi, Larson, COVID 2022 Land Rover Range Rover looks gorgeous, The government of Canada is harassing its citizens, William Davis: a Liberal in Conservative clothing, Trying to create a story where there is no story, Dubas will dump Tavares to make Rielly captain, Canadian racings crown jewel, Jukasa Motor (nee Cayuga) Speedway is closed down, I have my critics but Page, McReynolds top the list, What my grandchildren think Santa would drive (if he had a car), The markets shifting to EVs and that explains Fords flip-flop, Lets use public embarrassment as a way to curb drinking and driving. The cars already were mostly spec at that point, and the sport was doing just finebooming even. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. Jimmie Johnson was a hallmark of ruthless efficiency in his prime, winning seven titles and five in a row. TV ratings are no longer the end all be all for NASCAR. Not only in the business world, but in all sports as well. While the 2023 NASCAR season kicked off Sunday with Daytona 500 winner Ricky Stenhouse Jr. racing his way into the May 21 NASCAR All-Star Race, North Wilkesboro Speedway construction crews are . 2.27.2023. Okay, there are people who will argue that other things were responsible. NFLX NASCAR star Bubba Wallace reacted to a chart on Twitter that showed last weekend's NASCAR race at Foxwoods Resort Casino as the top-watched sporting event of the weekend. Motorsports encompass a wide variety of classes that offernumerous choices for fans ofauto racing. The 2021 campaign includes six road course races, a dirt race at Bristol (! Related:15 Rules Every NASCAR Employee Has To Follow. It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. Im also someone who became a disenchanted former fan myself. And it will be pretty hard to turn back the clock on either of those. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. But the ratings decline is hitting all of the leagues hard (including MLB, which has not embraced the movement on the field nearly as much as the WNBA, NBA, and NFL). Racing, like basketball and other sports, has seen year-to-year ratings decline. Its a simple fact that everyone understands. The playoff system eliminates 25 or more drivers from contention with nearly a third of the season still to go. Related: NASCARs NextGen car shows promise and one huge issue. Anyone who was watching then could tell you that wasnt unusual at all. NASCARs viewership continues to fall after the ratings for last weekends race at Auto Club Speedway were released on Tuesday morning. Chase Elliott, like his 1988 champion father Bill, is from Dawsonville, Georgiathe Southeastand he has the lineage factor as the son of a well-liked champion. NASCAR sits on an upward trajectory for the first time in a while. Created and Designed by, Solving NASCARs Racetrack Problem, Part 2 Happy Hour Motor Speedway, on What Caused The Decline of NASCAR? The #48 team should have been a gold mine. Then they sharply declined in Week Two.The four XFL games in Week Two averaged 665,000 viewers, which is a 50 percent decline from the four XFL . Strauss also reported that TNT's viewership is down 40 percent since the 2011-12 season, and ESPN has seen a decline of about 20 percent during the same time. It could be argued that Junior was the sports last link to its tobacco-chewing, Southern past; once Jeff Gordon tore up the sport, drivers started to appear from every corner of the country. Standings. For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. There are still plenty of obscene profit breaks, but its far less aggravating when you can still see the action and leader board on part of the screen. I'm just . NASCAR teams get creative with sponsors following dip in ratings, attendance Rick Hendrick is seeking a new sponsor for Jimmie Johnson amid the departure of Lowe's. Jared C. Tilton/Getty Images So NASCAR racing has become just like European formula-car racing and IndyCar racing in North America. So that's a positive viewership increase of 2%. Ill never forget seeing Elliott Sadlers terrifying end-over-end crash at Talladega in 2003 and seeing it again in every single ad for Talladega races for the next 3-4 years. It was a radical change to a sport that didnt need radical changes. You may opt-out by. Our share of those TVs that are tuned in is up 18%. However, these deals may be stopping the brand from adapting to consumers' changing viewing habits. U.S. NBA Social Justice Poll. NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. Affluence. NASCAR viewership numbers on decline for years NASCAR viewers are down 19%. I wonder why Truck Series and Xfinity viewership(even from 2019) is up but Cup Series viewership is down. Bowlesy thinks there needs to be an element of risk for racing to be exciting; I dont tune in to races to see a car potentially fly into a catch fence and injure spectators. They are the only one of the Big 3 Motorsports that still have this happen. Those moments generate interestand rivalries, which every sport needs. The Truck Series averaged 594,000, up 16% from last year (511K) and 13% from 2019 (549K). In response to its rapidly growing popularity nationwide, NASCAR moved away from the Southeast fans who brought the sport to the dance, and began holding races in places like Vegas, Chicago and Los Angeles. With all the different metrics used to measure a sport these days however, it can be complicated. No longer could a late-model driver from Syracuse or Spokane get a car and a team together and show up to try to qualify for any of NASCARs races. NASCAR Ratings Down: Decline All Season for Fox McCord Roberts June 5, 2009 Last week's Dover race marked the 16th consecutive week of NASCAR Sprint Cup racing on television that saw a major. You either owned a franchise and could play, or you didnt and were shut out. And forget Danica the non-stop promotion and ass-kissing of all things NASCAR by the announcers seriously, compare them against broadcasters of any other big-league sport has people who were once fans changing the channel permanently. For any fan that needs racing to be dangerous, there are still four restrictor plate races on the schedule. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. Viewership for the 2019 Phoenix race was 22% lower than in 2018. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports Mark Martin has the best take on the decline in NASCAR attendance, ratings Comment Leave it to one of the coolest customers ever to sit behind the wheel in NASCAR to come up with an. For instance: The non-stop promotion of Danica Patrick, as if she was the Second Coming (she wasnt), turned off a lot of fans. I was critical of the Chase in plenty of columns, but I felt like I really got the point across with this one about it. Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. NBC did the best with what it was given, really, but there were few compelling storylines. I have been around and covered NASCAR for over two decades. But more importantly, the racing isnt anywhere near as exciting at the cookie cutters, as I so eloquently explained here. . Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. It would have saved a lot of time. The broadcasts really were over-saturated with ads enough to drive fans away. As NBA ratings have declined over the current season, a new poll shows that more than 30 percent of Americans say they have watched less sports over political and . Photo credit: sarahstierch on Visualhunt.com / CC BY Can An Overhauled Coaching Staff And Full Season Of Deshaun Watson Revive The Cleveland Browns? This is the most viewed season-opener since 2015. Standings. This brought even more attention and money to the sport and school was soon out. Yes, you had to be able to prove that you knew what you were doing out there but if your car passed technical inspection and you could either qualify to race through time trials or qualifying races, you were in. NASCAR is clearly falling behind other motorsports in a new era of television. That's the first time in a decade that that has happened, Hebrst said. The Daytona Road Course averaged 4.750 million viewers during the event. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. . [Nielsen estimates from ShowBuzz Daily 3.9]. Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. Not just limited to NASCAR but to many other sports as well is the gradual retirement of its well-known athletes that were the main draw for people to watch the events. As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. In todays media world they are now just a small part of what is used to measure the popularity of the sport. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. Photo credit: PresidenBertho on Visualhunt.com / CC BY-SA Top Speed offers daily industry news and reviews on cars, trucks, and motorcycles. . In NASCAR's pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. Certain segments of fans, and media, began to cry that sky was falling. UPDATE: The Daytona 500 posted only a modest decline in ratings and viewership, but that was still enough to make it one of the least-watched ever. Not all, of course, but most. I also think it's healthy just in terms of the interest. The XFL's ratings were disappointing in Week One. It would have been nice to have heard more during the championship race from Earnhardt. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA The trajectory is good. And stage races have also not gone over well with purists. Certain segments of fans, and media, began to cry that sky was falling. Young fans want to watch the action. Related: NASCARs Daytona 500 ratings indicate a worrisome trend. In addition, the current playoff format, while far from perfect, isnt nearly as unpalatable as the Chase was. The Great Recession that swept across the landscape starting in 2008 changed everything. Just because no one has been killed at the Cup level since Earnhardts death doesnt make it less so. It was the first NCS race on the dirt in 50 years. Then they sharply declined in Week Two. After 26 of 36 races, the top ten drivers would have their points reset, putting them all on a level playing field again for the last ten races. (Photo by Chris Graythen/Getty Images). Still with me? 4 million viewers in. NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. They are included along with social media engagement, streaming, and the like. Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. They got famous because of word-of-mouth (Hey, didja hear about that new kid blowin em away over at Hickory?), weekly newspapers like National Speed Sport News (called simply Speed Sport and whos Editors Notebook by the late Chris Economaki was a Must Read) and magazines like Stock Car Racing. It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. Just ten years later, there were 13 such eventsnearly half the schedule. NASCAR possessed one of the greatest dynasties in the history of sports during Jimmies reign. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. This year's NCAA tournament ratings were down 11%. Stats. NASCAR finale sees modest gain as season posts modest drop, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. And that is for the Indianapolis 500 of stock cars. Once upon a time, if the Cup series had a weekend off, drivers like Earnhardt Sr. and/or Earnhardt Jr. would go to Disney World and drink beer with NASCAR fans they bumped into in the lineup for A Small World. After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. It was the first time in a while where we didn't have a decline on NBC. At the start of the 21st Century NASCAR TV ratings, meant everything. Follow along, because there will be a test later . NASCAR vehicles evolved over the decades to become safer for the drivers and spectators, the result of which is that cars today are uniform, standardized vehicles with their bodies basically just shells on top of a chassis. And maybe this time, they will have learned from their mistakes. The season ended with two flat tires. Dynasties like Johnsons arent bad for a sportunless the sport doesnt know how to market them. NASCAR moved away from tracks where drivers push and shove and fight both other racecars and the track, and moved to aero-dependent speedways where engineers in the garage determined winners. The decline of NASCAR from dominance started circa 2005, and there wasnt any big change to car specs in that time period. The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. Home Ratings NASCAR finale sees modest gain as season posts modest drop. Im not sure why people would think this, although Id actually had some heated debates with Tom Bowles at the Frontstretch about it. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. And one other thing about NASCAR in those days: the races were open to anybody who could qualify. Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. It was during this timethat "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol also had modified delivery cars that were fast enough to be able to evade, outrun and escape law enforcement should they be spotted. Photo credit: sidehike on Visual hunt / CC BY-SA There's a catch, though. He pointed out that despite the ratings decline, NASCAR achieved a "double-digit share increase" last year. The Fox's coverage of the race won by Michael McDowell on the last lap averaged a 2.8 rating and 4.83 million viewers per Sports Media Watch. or Disney plus; there's more competition for those eyeballs then there's ever been. The Xfinity Series at Indianapolis had a rating of 0.67, with 1.249 million viewers, totaling more than F1 Pocono TV Ratings July 26, 2022 Karlo watched a lot of Mcgyver back in the 90's and grew up trying to be a Mr. fixit/jack of all trades. This year's Daytona 500, for example, drew 4.8 million viewers a. The NASCAR season ended on a slightly better note in the ratings, though the season could not quite measure up. While viewership was down overall, it should be noted that the share the percentage of homes tuned to the race in the average minute out of the total number of homes using televisions increased 8% from last year and 11% from 2019. By: GP Racing. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). Many former fans consider this state of affairs to be ridiculous. And the same is true for NASCAR. OK, here we go. The sport no longer has Dale Earnhardt Jr. or Jimmie Johnson, so theres an opportunity for new fan favorites to emerge, formed by on-track performance rather than sentiment. Auto Club Speedway's racetrack seems to be adored by every . Yes, thats actually true; read it again if you need to. 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